See a portion of his keynote here and the full thirty minute presentation here. He talks about trying to find a way to depict the actual quantities of our consumption - since its true scale is invisible.
See interview with Chris Jordan as he talks about how his artwork is trying to show that -every- individual matters. He speaks eloquently about the role of each of us in the collective, and that
in the giant problem that we all face each of us in charge of one piece of the solution, and that is our own consumption
Source: inhabit.com
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